5/29/2020
Lockdown-not-lockdown, week eleven

22 May, Friday

I've been exploring and writing about the e-commerce boom for the past few years now, and yet, I have been mostly hesitant about buying stuff online. I only created a Lazada account last year, and only made one purchase on it - a bunch of adhesive curtain hooks for the flat, which fell apart after a couple of weeks or so.

The past few weeks, though, I've been embracing e-commerce a little bit more, out of necessity. Well, this really depends on how you define e-commerce. If you take the government's lead and include online cash transfers and the sharing economy, well, I've been maxing out GCash and paying a lot of bills from there, and I also finally bit the bullet and downloaded the Grab app, something which I've resisted for all this time. Shalla has that app, but without a phone, it had to be me.

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5/22/2020
Lockdown-not-lockdown, week ten

15 May, Friday

I should be on a boat to Cebu today.

The past week should've been some of my busiest days, churning out flyers, scheduling so many social media posts, and particularly researching things to do in Cebu - like, well, like I needed to, since I've been there a lot of times, but then I would've pestered Nat for recommendations anyway. And that would all culminate today, when I board a boat and settle down for a life with no phone signal and the waves wobbling you occasionally, with an anxiety that quietly permeates, not exactly about whether the ship will go down, but whether you'll even fall asleep.

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5/18/2020
The new normal should be a two-way street

We kept ourselves mostly at home.

We let go, perhaps begrudgingly, of the things we love, the things that make us happy.

We, perhaps, even let go of our way of making a living, of our way of life.

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5/15/2020
Lockdown-not-lockdown, week nine

8 May, Friday

It's occurred to me that I have not listened to any local radio in the past couple of months. Considering that we're living in extraordinary times and I'm still a bit of a radio geek, it's striking - to me, at least, because you don't really care about what I care about, do you? - that I haven't listened to what's on our own airwaves. And to think I've written at length about how the French-speaking Swiss did it.

Sure, it's also because I don't have a radio, too. I have a Bluetooth speaker and an old iPad that streams to it.

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5/08/2020
Lockdown-not-lockdown, week eight

1 May, Friday

I'm no social media expert. By that, I mean I'm not the guy you should be turning to for insights into how to game the environments where people spend a lot of their times so I can sell them shit they don't need. Sure, my work involves running social media accounts, and I have some sense of what my audience are more like to see and when, but don't turn to me for the really game-y stuff. I don't have ultra-specific audiences for the few Facebook ads I have run, although I can say with some confidence that at least one of the pages I watch has likely bought some followers, because nothing else can explain how it can have 2,000 new likes in two weeks.

Today, though, I found myself on the phone with a colleague, several times, explaining one of the vagaries of Facebook: its tendency to auto-translate posts if it thinks you can't understand the language, and how you can create two captions, in different languages, for the same post. This, because the copy for the campaign, targeting Filipinos for the most part, is written in Filipino, and yet the social network thinks the intended audience does not understand Filipino. Even it thinks I don't. Granted, my settings are set to English, so there's that.

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5/05/2020
Oscillating

I've been watching the government response to the COVID-19 crisis for the past few months, like most of you. I'll admit, I haven't really watched it as closely, for several reasons. I've been hyperfocused on several aspects of the response because it is my job to do so. I also have been trying to clear my head a bit, not react to everything, seeing that it's costing me the friends I have left. You get my drift. But I digress.

I've been trying to see things differently than I have before. Back then, I'll admit, I understood less. I was focusing on the political aspect of things, of how elected officials do the things they do, and why. It explains why I've written more angry essays about the last president than the current one, I think. It's not because I am on the side of this one, but rather, because I understand more. I know, the "ikaw kaya mag-presidente" defense is flimsy, but having seen at least a small slice of how things work in government - and even got involved, in the most marginal of ways - I have come to several realizations, the most critical of them being how your motivations change the higher up the ladder you go. The more beholden you are to the number of votes you can get in the next election, the more your actions are motivated by the need to keep power, if not for yourself, then for people who theoretically have your back.

So, this government's response to COVID-19? It's hard to tell, if you ask me. I personally don't want to lapse towards easy conspiracy theories - not the fantastic ones like "this coronavirus is a bioweapon", but rather, the sort that easily explains a sequence of events the way a magic wand supposedly makes things disappear. But then, it's difficult to resist the thought that this administration would take the opportunities provided by the pandemic to make things easier for itself. People are polarized and both extremes are more vocal than before, or at least since the beginning of this presidency. But any manifestation of dissatisfaction, of dissent, would adversely impact the capacity of those higher up to keep power to themselves. What better way to prevent this than to keep people home? No public gatherings. No, it's not because we want you to shut up, but because we want you safe and well. And you can always air your grievances online - but, of course, people who disagree with you will probably pummel your notifications with vitriol, death threats, and perhaps the possibility of being doxxed.

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5/01/2020
Lockdown-not-lockdown, week seven

24 April, Friday

Of course, they're extending the enhanced community quarantine.

I'm not saying this in an annoyed tone. (Is it not evident in written form? Yeah, I thought so.) I get it. Things haven't exactly settled down. While the number of cases here haven't seen the catastrophic jumps we've been afraid of, it's clear, somewhat, that we haven't really reached the peak of it. That, and a lot of people telegraphed this possibility for the past week. Of course, even that was subject to idle debate. Do we gradually reopen the economy, or do we enforce draconian measures just to keep people inside?

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